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News Articles
PSI 2025: A treasure trove of creative ideas and forward-looking solutions
PSI 2025, Europe’s leading trade show for promotional products, incentives, and merchandising, returns to Düsseldorf from 7 to 9 January, spotlighting innovative promotional textiles and advanced finishing techniques. Recent findings from the Promotional Products Association International (PPAI) reveal that textiles now make up around 35% of the global promotional products market, which has...
Focus on 'Made in Germany' and 'Made in Europe': New filter for the PSI Product Finder
Supplier Members are requested to export their product data by 15th October 2024. Because: the PSI Product Finder will be extended by an important function. From mid-October, it will be possible to filter specifically for products from Germany and Europe. In an interview, PSI E-Business Manager Martina Lipp explains why this innovation is necessary and what suppliers need to do now.
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A Heart for Nature
JUNG since 1828, a specialist in packaging services and solutions, as well as a manufacturer of promotional sweets and Advent calendars, has been improving wetland protection at its own company sites since 2025, including two regional restoration projects currently underway.
Recycling: Another step towards sustainability
Tacx Bottle Promotions is taking further steps towards a more sustainable future. Specialising in the production of high-quality customisable water bottles, the company recently commissioned a state-of-the-art recycling plant that enables production residues (PIR) to be recycled directly on site. According to the company, the system converts these materials into new granulate, which is then used...
Haptic promotion as an emotional anchor for digital messages
The rapid advance of digitalisation with its current AI boom is revolutionising marketing: Autonomous agents are taking on active roles, SEO is evolving into GEO – Generative Engine Optimisation – and AI-powered digital promotion is becoming more context-based, AI-driven and less amenable to manual control. However, this development is prompting a backlash: Multisensory marketing is gaining...
The Power of Visual Storytelling
On 26 April 2026 at 9:00 am CET, BRANDED WOR(L)DS – A Transatlantic Dialogue will release a new episode entitled “Image Source – The Power of Visual Storytelling in a Brand-Driven World”. In this episode, hosts Jeff Solomon (Branded Merch Network, USA) and Steven Baumgaertner (Cybergroup, Germany) welcome Tom Goos, President of Image Source and former Chair of the PPAI Board, for a...
Goldstar: Reinforcing Responsible Growth
Goldstar, a leading global supplier of promotional products, has published its 2025 ESG (Environmental, Social & Governance) Report. The report focuses on measurable data, independent assessments and improved traceability throughout the supply chain. “Our approach to ESG is simple: we openly state where we stand and honestly say where we are heading,” said Heather Smartt, Global Head of...
