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06.01.2020 15:39 Uhr PSI

All welcome to the Goldstar PSI Irish party

Goldstar, the pens specialists, will once again be hosting the famous Goldstar Irish party on Wednesday evening at PSI - and everyone is welcome! One of the industry’s most...

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18.12.2019 17:14 Uhr PSI

PSI – PromoTex Expo – viscom: Meet the industry giants

For the second time, the PSI in conjunction with the PromoTex Expo and viscom unites the entire world of advertising and selling under one roof. On this occasion, major...

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12.12.2019 16:22 Uhr PSI

Success factor sustainability

Where will sustainability, now a mega trend, take The World of Advertising and Selling and how far has the new “green wave” now reached? These questions will be addressed by...

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06.11.2019 11:28 Uhr PSI

Give-away instead of throw-away: Intelligent returnable solutions from koziol

The promotional product market is growing. Nearly 14 billion euros is transacted in haptic advertising in Europe. In Germany alone, the amount is 3,584 million euros – and...

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30.10.2019 09:53 Uhr PSI

Haptic brand ambassadors with a positive reminder value

The promotional product market is growing. Almost 14 billion euros is transacted in haptic advertising in Europe. This figure is around 3.6 billion euros in Germany alone and...

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23.10.2019 12:20 Uhr PSI

Strong brands for a strong image – An interview with Victorinox

The promotional product market is growing. Almost 14 billion euros is transacted in haptic advertising in Europe. In Germany alone, it is 3,584 million euros – and rising. More...

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18.10.2019 15:51 Uhr PSI

PSI shipping point 2020: New name – Tried and trusted service

This year, the tried and trusted shipping point will be positioned at a new location in Hall 11, Stand D59 under a new name: ZTV LOGISTIK has been renamed QTRADO LOGISTICS...

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11.12.2018 11:26 Uhr PSI

Brand glitz & trademark traps: How to stay on the right side of the law when dealing with trademarks and licenses

The creation of brands and trademarks requires skills, including financial ones. So does safeguarding them in the market. Doing licensing business with the most popular ones, meanwhile, is an art of its own. That’s why licensing & merchandising is a perennial issue for the promotional products industry, too.

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04.08.2018 14:08 Uhr PSI

PSI, PromoTex Expo and viscom: Comprehensive WLAN

Attendees of the three parallel trade shows PSI, PromoTex Expo and viscom – irrespective of whether they are exhibitors or visitors – can look forward to excellent digital...

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30.07.2018 08:49 Uhr PSI

The state of school marketing? Strong! Why education depends on sponsorships

It’s the same every year: children starting or getting back to school receive promotional items. Aimed at providing expert advice, SEO-optimised texts are piling up all over the Internet. What’s remarkable: they all more or less reflect the same experience...

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