The group of existing or potential customers targeted by a company with its marketing activities is referred to as its target group. Defining target groups, i.e. the differentiation of customers according to relevant features and characteristics constitutes the basis of market segmentation. This occurs using certain variables (demographics, psychographics, etc.) and aims to define target group segments that are as homogenous as possible on the inside and as heterogeneous as possible on the outside. Target group alignment is also one of the main responsibilities of media planners. The best advertising vehicles and media should be chosen for the targeted group of customers to maintain wastage at a minimum.
Defining the target group accurately is also very important when using promotional products, giveaways, promotional gifts and advertising media. The precise definition of the target group allows you to select and manufacture the right promotional products, given of course that you have the right budget to accompany it.
The TCO'99 expands the TCO certification category to flat panel displays (FPD), cathode ray tube displays (CRT), desktops, portable computers, keyboards and printers.
It includes not only the TCO'95 standards for electric and magnetic fields, but also defines further standards for ergonomics and emissions. Printers must, among other things, also fulfil the criteria for dust and ozone emissions.
Terry is a looped fabric used for the manufacture of promotional products and advertising media in the form of terry products. Depending on the intended use, terry may have uncut loops only on one or on both sides. In the case of promotional products and advertising media in drapery and upholstery, loops are only formed on the face side of the fabric in order to save material costs. Double-loop is selected for terry qualities that show on both sides. These terry promotional products and gifts can be made either on a dobby loom with a terry arrangement or on a jacquard loom, and can be either unicoloured or printed. If the loops are cut on the face side then a velour effect is produced and the fabric is very well suited, e.g. for prints on promotional products and advertising media using reactive printing.
Terry is used mainly for the manufacture of promotional products and gifts in the form of terry products (e.g. terry towels, bathrobes, etc.). Terry products are very well suited to embroidery and are a highly popular and exclusive promotional product.
Promotional products and gifts are three-dimensional advertising media. The reception of this form of advertising by the consumer is entirely different to two-dimensional advertising, for example print media, as it appeals to the senses in a much greater way, allowing the advertising to remain in the memory of the consumer for a longer period. It does not only have a visual effect, but can also be touched.
PSI Exhibition in Düsseldorf
Europe's leading trade fair for the promotional products industry is held in Düsseldorf at the beginning of each year. An international trade platform, the PSI Exhibition brings together promotional product suppliers and distributors from all corners of the globe. All the latest trends and innovations for the coming business year are showcased here. The PSI Exhibition is a high-profile market place delivering contacts and information, and representing a valuable resource for the promotional product industry.
Trademarks are graphical elements, such as logos, words or designs that are intended to distinguish the products and services of different companies from each other. Trademarks can also be protected by registering them.
There are two main types of trademark: registered trademarks, which are identified with the ® symbol and unregistered trademarks, which usually bear the letters TM (trademark), meaning that they are being used by a business.
In Germany, trademarks used to be referred to as 'Warenzeichen' and are now referred to as 'Marken'. The harmonisation of trademark law in Europe has seen the renaming of the German 'Warenzeichengesetz' (WZG) to 'Markengesetz' (MarkenG).
Transfer printing is used mainly for printing on textile promotional products and advertising media and is used to transfer a design from a pre-printed transfer film onto the promotional product using heat and pressure. Transfer printing is used especially for promotional textiles, where the logo cannot be printed directly onto the promotional product using normal screen printing due to technical reasons (e.g. multicoloured designs with gradients).
The printing process consists of two steps:
- In step 1, the logo is printed onto a special transfer film.
- In step 2, the printed transfer film is pressed onto the textile promotional product with a transfer press using heat and pressure.
This printing process is characterised by excellent coverage and high colour intensity, particularly in the case of darker-coloured textile promotional products and advertising media.
Trendy promotional products are especially popular among consumers. By using trendy products, the company shows it's always up-to-date and considers innovation very important. In addition, consumers are surprised by receiving promotional products that they have never received before. To find out about the latest trends for promotional products, simply contact a supplier of promotional products or a full-service agency. Alternatively, you could visit a trade show on promotional products or follow awards. Currently trendy promotional products are, for example eco-friendly promotional products or advertising media that benefit the well-being and/or health of the recipient.
TÜV is the abbreviation of Technischer Überwachungs-Verein (Technical Inspection Association). It describes the registered German organisations authorised to conduct technical safety inspections, particularly those prescribed by statutory regulations, as independent bodies.
The members have been businesses that inspect and certify installations that require monitoring ever since the founding of the first Dampfkessel-Revisions-Verein (the association's original name) in 1866.
In Germany, the vast majority of the TÜVs are organised in the three major organisations: TÜV Süd, TÜV Rheinland and TÜV Nord. In addition there are also the much smaller independent organisations: TÜV Thüringen and TÜV Saarland.
Twill is an especially dense double-thread fabric with a pattern of fine diagonal rib (twill line). It is usually made from cotton, and its very strong, yet fine and soft weave make it a favourite for light, durable summer wear manufactured as promotional products and advertising media. Other popular promotional products that are made from twill are aprons, kitchen towels and other home textiles.
The term twill is used both in English and in German; however, it is also referred to as Köper in German.
A twill weave is a weave that forms a diagonal ridge (twill line) in the fabric; depending on the type of twill weave, the ridge lines will be more or less pronounced. Denim, the material used to make jeans, is a typical twill weave.