Sales Promotion is one of the four aspects of the promotional mix. Sales promotion describes a marketing activity that is employed for a pre-determined, limited time to increase consumer demand and sales. Sales promotions, in particular, often use promotional products and giveaways as advertising media.
Sales promotion measures are often implemented in the retail trade at the Point-of-Sale (POS).
Sales promotion measures that target the consumer are also referred to as consumer-oriented sales promotion. They usually occur at small stands or information desks, for example, at a shop's car park or in the shop itself, where the consumers are, for example, offered special prizes, such as promotional products, giveaways, special packs, coupons or loyalty discounts.
Special sales promotion campaigns often involve training and employing freelance temporary staff especially for the campaign. This us usually done by agencies that specialise in such campaigns and promotions.
Sanforisation is a process of preshrinking the fabric of textile promotional products and advertising media after the dyeing process to limit later residual shrinkage.
After the dyeing process, the textiles undergo a specific washing cycle to make them shrink. Sanforisation is a registered and patented preshrinking process. It limits the residual fabric shrinkage of textile promotional products to under 1%.
A satin weave produces an even, smooth - and depending on the fabric that is used - very shiny surfaced fabric for promotional products and advertising media. There are two types of satin weave: When the warp floats over a series of picks (at least four) the fabric is called satin. When the filling floats over a series of ends the fabric is called sateen.
Screen Printing, or silk screening, is one of the most well-known printing processes in the promotional products industry. It is used mainly for printing on textile promotional products and advertising media (e.g. T-shirts). However, screen printing is also used to print on promotional products and giveaways in cases where special substrates or other special requirements with regard to printing inks exclude the use of other printing processes.
Screen printing is fast and cost-effective, and also offers a high level of colour and light fastness. When it comes to printing on promotional products and advertising media, there is no other printing process that offers such a wide array of colours on as many materials as screen printing. It allows for colours to be printed in different compositions and thicknesses on the widest variety of substrates.
In screen printing, a squeegee is used to press printing ink onto promotional products through a stencilled plastic or metal gauze screen stretched over a frame. The screen is treated with a light-sensitive emulsion, and then the film positive is put in contact with the screen and exposed to light. The light hardens the emulsion not covered by the film leaving a soft area on the screen for the squeegee to force ink through onto the promotional product. A different screen must be used for each colour in the print. Screen printing is suited to almost all materials, including promotional products, giveaways and advertising media that are made of plastics and/or textiles.
Self-Liquidators are consumer premiums in the form of promotional products and advertising media that are used in promotional campaigns, and whose costs are covered by the purchase price. They are usually promotional products and advertising media that cost very little and can be offered at cost price; but that have an additional promotional effect on other products or services. Self-liquidators are usually offered in high quantities and therefore at a low cost. Their primary objective is to help the consumer cross the purchasing threshold and thus win over new customers.
A PSI Promotional Products Showroom is based on the DAS Promotional Products Database and can be integrated into any supplier's or distributor's website - not unlike an online shop. A PSI Showroom allows visitors to the supplier's or distributor's website to search the PSI's DAS Promotional Products Database for promotional products.
Shrinking is a process in the manufacture of textile promotional products and advertising media that occurs after the dyeing process to limit the later residual shrinkage of promotional products.
The textile promotional products undergo a specific washing cycle to make them shrink. A well-known, registered and patented shrinking process is sanforisation. It limits the residual fabric shrinkage of promotional textiles to under 1%.
Textile promotional products that have undergone this additional process are referred to as sanforised.
Single Jersey is a favourite fabric in the manufacture of textiles, especially T-shirts. The fabric is very popular and frequently used in both the textiles and promotional products industries. Its fine knit makes it breathable, elastic and particularly soft on the skin.
These qualities make single jersey the perfect material for manufacturing shirts, underwear, nightwear, sportswear and children's wear. Almost all T-shirts that are used as promotional products and advertising media are made using single jersey.
A slogan is a short, catchy phrase that is on all advertising media for a brand or company. A successful slogan should quickly make an impression in the minds of consumers and not be easily forgotten. It conveys a message that is intrinsically linked to the message of a brand or company.
Soft Shell is a three-layer bonded fabric with a woven fabric outer layer that consists of 93% polyester and 7% elastane; a breathable TPU membrane middle layer and a polar fleece inner layer for extra warmth. Soft shell fabrics are often used in outdoor jackets that are then given to the customer as promotional products, promotional gifts and advertising media.
Promotional products are especially successful if they are sustainable, i.e. they are durable and can be used for long time, and do not become damaged and useless after the first time they are used. The products should be used often and, most importantly, the whole year round. They should be made of materials that last for many years. One should also choose a slogan that remains in the mind of the consumer and is remembered for a long time.