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Gimmicks are amusing promotional products that attract attention because of their extraordinary nature. A high utility value is not particularly important in the case of gimmicks; it is more important that they fascinate and surprise the customer. It is not even necessary for them to have a practical value. Little games and gadgets that make the recipient laugh are especially successful.

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Give-aways are low-cost promotional products that can be distributed among consumers in large quantities. They are especially popular at trade shows and events.

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Glaze is a layer or coating of a vitreous substance that is used to colour, decorate and strengthen the surface of ceramic promotional products and gifts such as stoneware, earthenware and porcelain; it protects the crystalline porous ceramic base with a glass-like, waterproof finish.

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The Green Dot (symbol) is the protected trademark of a European network of industry-funded systems for recycling packaging materials of consumer goods. The German 'Grüne Punkt', introduced by Duales System Deutschland GmbH (DSD), is considered the forerunner of the European scheme. The basic idea of the Green Dot scheme, which exists in 23 European countries, is that the logo shows consumers that the manufacturer of the product is part of the scheme and contributes to the cost of disposing, recovering and recycling the packaging. Companies that are not part of the Green Dot scheme, must collect their recyclable packaging themselves.

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The Geprüfte Sicherheit (Tested Safety) or GS mark is a voluntary certification mark for technical equipment (e.g. household appliances and electronic devices). The GS mark is given every five years following testing and inspection by state-approved bodies. When deciding which promotional products and gifts to buy, one should opt for advertising media that carries the GS mark. These promotional products are usually of a higher quality.

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The German Association of the Promotional Products Industry (Gesamtverband der Werbeartikel-Wirtschaft e.V. - GWW,

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