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11.12.2018 11:26 Uhr PSI

Brand glitz & trademark traps: How to stay on the right side of the law when dealing with trademarks and licenses

The creation of brands and trademarks requires skills, including financial ones. So does safeguarding them in the market. Doing licensing business with the most popular ones, meanwhile, is an art of its own. That’s why licensing & merchandising is a perennial issue for the promotional products industry, too.

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04.08.2018 14:08 Uhr PSI

PSI, PromoTex Expo and viscom: Comprehensive WLAN

Attendees of the three parallel trade shows PSI, PromoTex Expo and viscom – irrespective of whether they are exhibitors or visitors – can look forward to excellent digital...

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30.07.2018 08:49 Uhr PSI

The state of school marketing? Strong! Why education depends on sponsorships

It’s the same every year: children starting or getting back to school receive promotional items. Aimed at providing expert advice, SEO-optimised texts are piling up all over the Internet. What’s remarkable: they all more or less reflect the same experience...

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18.07.2018 14:51 Uhr PSI

Promotional products & school marketing: Field trip to the world of commerce?

In just a few short weeks, we’ll be going “back to school” again. The next stage of life for the next generation of pupils also is a favourite time of the year for the deployment of promotional products. After all, what’s growing up here happens to also represent the next potential class of consumers...

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28.06.2018 15:11 Uhr PSI

2020, 2025, 2030 – and you’re out? Plastics Report 2018, Part 3

2020, 2025, 2030. A lot will change at those intervals, in all areas. Saying this isn’t meant as a value judgment, at least not initially. In the third and final instalment of our Plastics Report we’re interested in what to expect when it comes to plastics as an industrial material and packaging in general...

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20.06.2018 14:51 Uhr PSI

The EU “plastics ban” – and its effects. Plastics Report 2018, Part 2

The EU’s recently unveiled plastics strategy is a mix of plastic bans, regulations and quotas. It’s clearly too much for some; for others, it’s too little and still just window dressing. The only thing that’s clear...

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11.06.2018 14:16 Uhr PSI

Nothing but waste: The past, present and future of plastic promotional products

Every year since 1972, 5 June has been elevated to World Environment Day. This year’s day of action took aim at plastic waste, which threatens to suffocate our Blue Planet. The EU is in the process of banning certain plastic products...

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30.05.2018 15:59 Uhr PSI

Haptic direct mail from promotional products pros: 10 tips for creating high-response mail campaigns

The GDPR is both a curse and a blessing. A curse because we’ll have to delete many of our customers from the online distribution lists we use for our e-mail and newsletter campaigns. A blessing because we’re finally forced to use our creativity and our haptic know-how to win back lost customers and gain brand-new ones...

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18.05.2018 08:49 Uhr PSI

Voice search SEO: How to feed the virtual assistant in the search engine?

Tough times for those who like to see things relative: it’s impossible to overestimate the relevance verbal communication with virtual assistants will soon have in all areas of life. Algorithms are becoming interoperable...

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08.05.2018 09:44 Uhr PSI

PSI Distributor Sales has been reorganised

Ralf Uwe Schneider has been Head of Distributor Sales since November 2017. Ralf Uwe Schneider has reorganised his team in order to further optimise the availability of contact...

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