Experts interview - Michael Freter

The PSI Sustainability Awards Jury

The Sustainability Awards are aimed at helping to improve not just the promotional products world but the world in general. That’s a big goal. To help achieve it, we’ve asked people to join our awards jury who care deeply about sustainability. All of them have proven throughout their careers that they know how to use responsibility to make a real impact.

The PSI Sustainability Awards evaluation system consists of two parts, which contributes to its transparency: first, a predefined scoring system assigns a score to all queried and supplied data. The stricter and more important the profile of a certificate, the higher the participant’s score. Also taken into account will be the type and size of the company as well as the production site and/or production facilities. But in-house corporate initiatives addressing environmental and social issues will also be evaluated.

Generally speaking, the jury will evaluate any aspects touching on companies and products that are not already captured by official certificates or quality seals. In particular, this refers to participating in-house initiatives, which may range from transparent production guidelines and processes to corporate culture to social commitment.

Extremely high standards were used to select the members of the jury.

Michael FreterMichael Freter

Managing Director PSI

Studied Geography with concentrations in Biology and Ecology; development aid in Sri Lanka. Product manager at WEKA Verlag; senior executive at publishers Computerwoche Verlag and Verlag Neue Wirtschafts-Briefe; sales and marketing director at LexisNexis; managing director at Reed Exhibitions Deutschland GmbH and PSI. Project work for Reed Cares.

Lutz GathmannLutz Gathmann

Trained as steel engraver with master craftsman status; government-certified design engineer; lead designer at UVEX Sport and Safety in Fürth and NiGuRa Optik in Düsseldorf. Founded PRODUKT/DESIGN Düsseldorf in 1981; trained as occupational safety engineer. In 2009 PRODUKT/DESIGN relaunches as “Design plus Produktsicherheit”.


Ville HeimgartnerVille Heimgartner

Co-CEO, Imagine Cargo GmbH
Sustainability expert with hands-on industry and consulting experience in places such as China, India, Mexico and Europe. Currently building a sustainable logistics network throw out Europe with ImagineCargo. On the side advising multi-national companies to implement responsible procurement process throughout their supply chain


Miriam KehlMiriam Kehl

Associate Director, Green Alley Investment GmbH
Miriam Kehl is Personal Assistant to the Board of Directors at Landbell AG für Rückhol-Systeme, a German recycling company, as well as Associate Director at Green Alley Investment GmbH, a subsidiary of Landbell specialized in circular economy investments. At Green Alley she focusses on building up cooperation with various partners and creating a circular economy network. 

Martin Bahnemann

Martin Bahnemann

Team Seefried Group, Cologne

Master of Arts International Studies / Peace and Conflict Research (ISFK); thesis on CSR in the German consulting sector. Project manager at Team Seefried Group, event agency from Tutzing near Munich. In charge of CSR/corporate responsibility/diversity at Team Seefried Group. Focus on the Helpcentives brand; community engagement for employees of companies of all sizes in Germany and abroad through tailored CSR projects, with the goal of using events to bring CSR in all its facets to companies and to employees of all levels. Long-established vital contacts with foundations, NGOs, projects and associations enable Helpcentives to implement project options across Germany and globally for sales, human resources, strategy, marketing and top management clients.

Christopher MartensChristopher Martens

Compliance Manager, Leo Burnett GmbH
As the compliance manager for the communications agency Leo Burnett GmbH, Christopher is responsible for all three of the company’s German locations in Frankfurt, Berlin and Munich. His focus areas include CSR reporting. In addition, he serves as the contact for other compliance-related issues for affiliates of Publicis Communications. He previously worked as an auditor for KPMG and became a Certified Internal Auditor in 2015.

Hugo W. PettendrupHugo W. Pettendrup

Founder and CEO of HP-FundConsult – Bridging the Gap between Profit and Non-Profit

p>Corporate consulting Strategy/Marketing/Sustainability, contest and jury participation in “Entrepreneur of the Year”, “start2grow” and “startsocial”, work on boards of management and boards of trustees, DFRV regional management, initiator and head of the “CSR Manager” study programme, certified “Gute Sache” coach (UPJ), CSR consultant/expert, author/lecturer/visiting lecturer and editor of “N-Kompass” published by NWB.