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allbranded: Europe-wide website relaunch

10.08.2017 11:01 Uhr Members

allbranded, one of the largest B2B online distributors of promotional products with headquarters in Hamburg, has a new website. Now online in Germany and in 7 other countries, the redesigned website of allbranded boasts new content, innovative technology and a new design. The heart of the website is the configurator with which the business customer can piece together his desired promotional product. In addition to a responsive design concept which optimally represents the new website on all types of devices, all areas of the website were redesigned graphically and in terms of content. The new design is characterised by a fresh and modern layout and offers intuitive navigation with a high level of user-friendliness. In addition, an intelligent search engine helps the customer to search for product and category suggestions and points the way to the desired promotional product. The configuration of the promotional product has also been extensively revised under the aspects of usability and customer experience – with just a few clicks, the user-friendly graphical representation enables a comfortable and "playful" configuration of promotional products with many variations. The customer never loses track of the current price, so the creation of an individual promotional product at allbranded is not only fun, but also transparent at all times. Numerous technical improvements have also been implemented in the background, which lead to a significant increase in the page loading speed or provide additional confidence and security through the implemented SSL certificate. Marco Krahmer, CMO of allbranded, is very satisfied with the result: "The claim of allbranded, ‘You name it, we brand it’ – implies simplicity and customer proximity. Therefore, the new website should be neat, better structured and user-friendlier but also, of course, more attractive and stylish. And we succeeded. In just a few months, we have completely modernised our website and adapted it to the high demands and requirements of business customers.

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