Schneider distinguished as "Best Brand" at the Red Dot Award
Frolicsome happiness about the award at the Red Dot gala night.
At the beginning of November, the internationally renowned Red Dot Awards 2019 were presented at the Konzerthaus in Berlin. After having been honoured several times by the Red Dot for various product designs, the brand design of Schneider has now also been selected as "Red Dot: Best of the Best". Schneider also received the award for "Best Office Brand". Only projects and brands that convince with the highest design quality and creative performance make it to the finals and are honoured by an international 24-member independent jury. The evaluation criteria for the award include the idea and brand values of the company, the implemented design and brand communication, as well as the external impact. What counts is a strong brand identity and differentiation of the brand in the market. In the competition, Schneider successfully presented what the newly defined brand image contained in 2010 and on which principles the corporate identity (identity of the brand) is based.
The awards were duly celebrated at the "Designers' Night" at ewerk Berlin following the award ceremony. There was also the opportunity to see the winner's exhibition "Design on Stage". The winner's awards will also be published in the International Yearbook Brands & Communication Design 2019/2020 which is distributed worldwide.
Schneider is very proud of the award because it confirms once again that the relaunch of the corporate design in 2010, the consistent brand image as well as the brand management and constantly advancing brand development pay off, says Schneider. www.schneiderpen.com