Ralf Oster: International Person of the Year

17.07.2017 17:19 Uhr Members
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Ralf Oster, CEO of PF Concept, has been named by the Advertising Specialty Institute® (ASI) as its International Person of the Year 2017. This award honours his attitude and successful leadership. At a recent gala in Chicago, the ASI named Ralf Oster as its International Person of the Year 2017. An honour which he and the entire company are extremely proud of. Gene Colleran, CEO of Polyconcept Global, PF Concept's parent company, made the following congratulatory statement: "Ralf's team continues to find new ways to fuel our customers' growth, delivering creative branding solutions on high-quality merchandise."

Ralf Oster came to PF Concept as CEO in 2012, during a period in which the economy was struggling and the promotional product market had undergone a double-digit decline for eight consecutive years. He immediately took and implemented tough decisions which proved crucial to turning things around for the company. Including completely gutting the sales team and bringing in fresh new talent to revive the spirit and uplift the sales energy. "An essential thing I realised was to not postpone difficult decisions," Oster says. "It's people who make everything successful. Stay humble, believe in yourself and work to get management and sales aligned. You always need to give your team a vision that builds a picture of the future. Once they have that, they'll always go the extra mile for you without you even asking." According to PF Concept it's this attitude which fuels ongoing developments as Ralf Oster continues to steer the company to a successful future. These developments already include a very effective system for improving sustainability and compliance in production of the company's product portfolio. And with digitalization being one of the industry's most important topics, PF Concept places emphasis on new online tools and services.

About PF Concept:
PF Concept claims to be the leading promotional products supplier to the European market. PF Concept combines a wide product mix with a range of pan-European services that provide particular value to distributors. PF Concept offers an one-stop-shopping solution for about 10,000 promotional products distributors in more than 60 countries. It is headquartered in Roelofarendsveen, near Amsterdam, the Netherlands, and operates from 9 sales offices throughout Europe. Further information is available at www.pfconcept.com

About the Advertising Specialty Institute®:
The Advertising Specialty Institute® (ASI) is the promotional product industry's largest membership organization in the United States of America offering media, technology, marketing and education to help cultivate success and community. www.asicentral.com

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