REFLECTS with new brand strategy
The Cologne-based promotional product manufacturer REFLECTS is starting the year 2020 with a new strategic orientation, a contemporary corporate design including a modern logo and three innovative assortment brands. In the future, the company will position itself as a "multi-specialist" – with reduced product diversity but with its own newly created brands: RETUMBLER – Best of drinkware, RETIME – Cool watch concepts and REEVES – Smart electronics.
Concentration on the core competencies
Since REFLECTS was founded 32 years ago, change has been an integral part of the company. So it is not surprising that in keeping with the new year, it is also embarking on a new course in terms of corporate strategy. Specifically, repositioning means that despite noticeably reducing its product range, REFLECTS is substantially expanding its core competencies as a specialist. An aspect that manifests itself, for instance, in the form of three new proprietary brands.
Three brands – more options
RETUMBLER stands for high-quality drinking vessels as well as a large assortment of matching utensils. RETIME presents itself as a classic, high-quality watch brand for timeless advertising. And REEVES covers, for example, power banks and USB sticks which are characterised by attractive design, their practical use and ideal advertising application options. The new proprietary brands are complemented by accompanying service offers including the "Bayamo Corporate" principle for RETUMBLER. This allows customers to customise their cups individually according to their own wishes. www.reflects.com