REFLECTS: Expert workshop under the direction of DIM
Under the direction of DIM, 12 industry experts met in Cologne with the aim of intensively examining the current REFLECTS business model.
REFLECTS GmbH in Cologne is currently working on a restructuring of the company themed REFLECTS FOR FUTURE. In order to better meet the challenges of customers in the coming years, a comprehensive branding process has been launched. The Cologne-based company intends to formulate a future-oriented and competition-differentiating strategy by the end of August. As part of this, the long-established Cologne company is analysing the essential elements of its business model in cooperation with Deutsches Institut für Marketing (DIM). Under the direction of Professor Dr. Bernecker, the Cologne-based institute is focusing on the brand image of REFLECTS and carrying out extensive workshops. Under the direction of the institute, 12 industry experts met in Cologne on 7 July with the aim of intensively examining the current business model. The experts, mostly well-known distributors, used different creativity techniques to look at the REFLECTS image under as many aspects as possible. According to REFLECTS, the results of the expert workshop, which are to be further substantiated in a customer survey, are invaluable to the company. Furthermore, the Cologne-based company announced that a reorganisation of its sales division is imminent. www.reflects.de