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Mypromo Service: Heike Lübeck takes over management

13.09.2018 12:06 Uhr Members
 | Heike Lübeck, head of marketing and product management at Geiger-Notes up to now, will be Managing Director of Mypromo Service.

Heike Lübeck, head of marketing and product management at Geiger-Notes up to now, will be Managing Director of Mypromo Service.

Mypromo Service GmbH, a subsidiary of Geiger-Notes AG, will have a new managing director as of 1 October. Heike Lübeck, head of marketing and product management at Geiger-Notes up to now, will be responsible for the marketing and development of the new networking platform for the promotional product industry. She will share this task with Jürgen Geiger, CEO of Geiger-Notes AG. Heike Lübeck is looking forward to her new challenge: "Mypromo is an incredibly exciting company that combines marketing and sales with state-of-the-art technology." With the new e-commerce system mypromo, a platform has been created that allows promotional product distributors to generate small and medium-sized orders via a white label shop and handle them fully automatically. Print data validation and payment are taken into account as well as the automated forwarding of the order to the supplier. "It is important to us that the focus is always on the promotional product trade," explains the new managing director. "We are strengthening its business model, enabling it to also handle smaller order sizes economically and to acquire new customers."

In 2018, initially only calendars, notebooks and sticky notes from Geiger-Notes will be in the product range during a test phase. Around 30 other suppliers will follow in 2019: Companies such as Kalfany Süße Werbung, Senator, UMA, Koziol, Mahlwerck and Daiber have already registered their interest. "It will definitely not be boring," said the new managing director. "And we already have very concrete plans for the next expansion stages." www.mypromo.com

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