Karl Knauer wins German Packaging Award
Packaging specialist Karl Knauer has been awarded the German Packaging Award 2018 in the Design and Finishing category for the promotion packaging for the launch of the blockbuster film "Black Panther". The development of the spectacular packaging of "Brisk" ice tea was commissioned by PepsiCo (USA). Perfectly designed to reflect the look and feel of the cult film, the packaging generates the "Black Panther Feeling" with all the senses. "This award is an important signal to all brand manufacturers who want to use the point-of-sale as an advertising platform with new technologies," says a delighted Martin Glatz, inter alia head of research & development at Karl Knauer, on the prestigious award. "The combination of finishing technologies and the know-how of illuminating packaging offers completely new possibilities for presenting brands and products in retail", says Glatz, emphasising the importance of the award for the packaging industry.
A can of the PepsiCo brand "Brisk", distinctively finished in 3D printing in the design of the movie hero "Black Panther", is showcased on a small "stage" with fold-out side parts in the look of the interior of the high-tech stealth ship from the film. All facets of impressions, a 20-second light choreography and sophisticated folding mechanisms provide the surprising stage effect that results after opening the all-black packaging. On the basis of the newly developed and patented technology HiLight – smart LEDs®, a spectacular ultrathin lighting event was integrated into the three rear walls. By pressing the Black Panther logo, the light show starts in five separately controlled zones, which can be restarted at any time and perfectly represents the magic of the film. www.karlknauer.de