Good Life Books & Media: New cooperation
The latest new release "WEBER's Grillbibel Vol. 2" offers the ideal prerequisite for also becoming a sales driver of the promotional product industry for the barbecue season.
Good Life Books & Media, the specialist in books as promotional products, promotional publishing and content marketing, has another strong new addition to its exclusive array of prestigious publishing companies. From now on, Gräfe und Unzer Verlag will be represented by Good Life Books & Media in the promotional product industry. Gräfe und Unzer is one of Europe's leading publishers of guidebooks with its programme areas Cooking & Pampering, Body, Mind & Soul, Partnership & Family, Pets, Home & Garden and Travel. In order to address different target groups, the publisher relies on various end-user brands such as GU, Hallwag, Teubner, Gräfe und Unzer and BLV. The portfolio also includes the travel guide brands Merian, Polyglott, Holiday and ADAC.
Gabriella Hoffmann, Head of Licences and B2B at Gräfe und Unzer: "We are pleased to have secured Good Life Books & Media, the book specialist for the promotional product market, as a partner. This will enable the extensive possibilities offered by our programme to be optimally utilised for the promotional product market." Oliver Rehme, Managing Director of Good Life Books & Media: "With such renowned partners as Coppenrath / Die Spiegelburg, Bastei Lübbe, Naumann und Göbel, Schwager & Steinlein and Ulmer Verlag, we already have probably the most comprehensive books on offer in the industry. Through Gräfe und Unzer and their brands, we can significantly expand the possibilities. A book is an emotional and sustainable advertising medium – whether as an individual customisation by our team or as an exclusive customer gift from the available publishing programmes. Together with the promotional product industry, we can find the optimal product for every target group and every purpose." More information is available at: www.goodlifebooks.de