Brands Fashion: Textile label Green Button seen as progress
Uli Hofmann, managing director Brands Fashion.
At a press conference in Berlin on 9 September, the German Minister for Economic Cooperation and Development, Dr. Gerd Müller (CSU), presented the new, state seal “Green Button” and ushered in the pilot phase. After being audited in August, Brands Fashion, European supplier of sustainable workwear, is one of the pioneering companies that is now working with the seal. The goal of the Green Button is to make it easier for consumers to buy socially and ecologically produced clothing and thus increase the demand for sustainably produced textiles in the long term. The Green Button is committed to covering both social and environmental standards and also checks the importing companies with respect to their due diligence on human rights and the environment. Brands Fashion sees these demands as positive and worthy of support: "What we like about the Green Button is that it can only be used by companies that are seriously and permanently committed. The intended continuous tightening of the Green Button criteria also ensures that all participating textile companies must constantly improve. In our opinion, Version 1.0 of the Green Button is a successful start to a fairer and cleaner future for the textile industry!" comments Uli Hofmann, Managing Director of Brands Fashion. "We are proud to be a pioneer from the very beginning with registration number 0001. The Green Button is now used in our own brand Shirts for Life. So far, we have been able to convince over 30 customers to choose the sustainable way with us. This makes Brands a valuable multiplier", continues Hofmann. The comprehensive range of textiles that Brands now offers with the Green Button seal mainly includes Fairtrade and GOTS-certified cotton products such as T-shirts, polo shirts and sweatshirts, as well as Oekotex "Made in Green" certified jackets and vests. www.brands-fashion.com