wmm 2018: New products, trends and know-how
This time, the organisers moved to the even larger Hall 4 of MOC in Munich.
The latest edition of the Werbemittelmesse München (wmm) – trade show for promotional product trends and new products – continued the successes of previous years. On 23 and 24 January, more than 1,300 executives and marketing decision-makers from the industry and SMEs visited southern Germany's largest promotional product trade show. On behalf of the wmm sponsors, the promotional product agencies admixx, AmedeA, CD-Werbemittel, EIDEX and the Hagemann Group, Promo Event Veranstaltungsdienste GmbH invited guests to this info event on haptic advertising for the twentieth time. As in previous years, the venue was the MOC Veranstaltungscenter in Munich. However, this time, the organisers moved to the even larger Hall 4, where more than 110 exhibitors. The trade show was once again accompanied by an extensive seminar programme. Top speakers presented topics from the fields of communication, marketing and advertising in their lectures. (We will report in the March issue of PSI Europe.) www.werbemittelmesse-muenchen.de