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marke[ding] Vienna celebrates 2020 its 10th anniversary

31.01.2020 11:27 Uhr Industry
 | The imposing backdrop of the Vienna Hofburg provides the ideal setting for marke[ding]. Photo: Christoph Endt

The imposing backdrop of the Vienna Hofburg provides the ideal setting for marke[ding]. Photo: Christoph Endt

On 2 April 2020, marke[ding] Vienna celebrates its anniversary: ​​Austria's largest B2B promotional product trade show is taking place for the tenth time in the Vienna Hofburg. The trade show once again focuses on the proven mix of exhibiting promotional products and top-class lectures. Motto Catering will provide culinary delights all day long. As the trade show platform for haptic advertising and visual communication, marke[ding] Vienna is supported by seven promotional product agencies. Executives and trade visitors from the areas of purchasing, marketing and communication can find out about the latest trends and innovations as well as best-sellers from the world of promotional products.

More than 130 exhibitors will be present at the Hofburg for the anniversary edition, including brand companies, global players and generalists as well as niche providers of haptic advertising. The exhibitor portfolio is supplemented by manufacturers and producers from related marketing disciplines, with visual communication being particularly well represented. There is also a special focus on the current trends of sustainability and digitalisation as ecologically manufactured promotional products are increasingly in demand among industry and specialist distributors.

Around 2,000 visitors are expected to attend marke[ding] Vienna. "At this trade show, distributors, agencies and users can get a broad overview of the latest new products from the world of advertising," says Martin Zettl, CEO of marke[ding]. "The exclusive ambience of the Vienna Hofburg is the perfect setting for us as a source of inspiration for the Austrian promotional product landscape – simply wonderful and impressive!"

The supporting programme will include six exciting keynotes which deal with social trends and developments related to advertising. Admission to marke[ding] Vienna is free for trade visitors after prior registration on the trade show website. Detailed information is available at: http://wien.markeding.at

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