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Pagani Pens repositions itself

02.02.2019 13:21 Uhr Industry
 | Pigra – for a bit more Dolce Vita in the promotional product market.

Pigra – for a bit more Dolce Vita in the promotional product market.

Pagani Pens, the Swiss writing instruments specialist, has restructured its activities and its brand portfolio. Under the new management of Rossana Porotti and Dr. Eckhard Sohns, the company was split into two business units, one responsible for business with components for mining technology and one for writing instruments. In the future, the Premec brand will remain reserved for the Group's global components business. From January 2019, writing instruments of the Premec brand will be continued under the brand name Pigra. The tagline "Made by Italians" emphasises the Italian identity of Pigra and distinguishes it from the "Swiss made" Prodir. With its new portfolio of writing instruments, Pagani Pens intends to focus on the promotional product market in the future. It is planned to further expand the network of own distribution companies in Europe. The activities in the writing instruments retail trade were discontinued at the end of 2018paganipens.compigra.comprodir.com

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