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PTE 2018: Chance for new contacts

25.10.2017 14:57 Uhr Industry

From 24 to 26 January 2018, the 18th Promotiontrade Exhibition (PTE) will take place in Milan (fieramilanocity). PTE is the only yearly appointment in Italy devoted to advertising specialities, promotional garments and personalization technologies. Many novelties are in progress. In 2018, there will be two exhibiting areas. One is dedicated to promotional objects, celebration gifts and garments and the other one to personalization machines and services, creating a huge offer of the promotional industry: from the latest curiosities of advertising specialities to most original ideas of business gifts and incentives; from the latest trends of promotional garments and accessories to the most innovative personalization technologies. It will be added by a rich program with seminars and workshops targeted to visitors and exhibitors. In a survey by PTE among exhibitors and visitors about 80 per cent of the exhibitors confirmed to be very satisfied with the event. Also 65.6 per cent of first time visitors considered their participation as positive. Two thirds of all visitors (66,4 per cent) declared to have met new contacts during the exhibition. The date 24 to 26 January 2018 for the PTE furthermore offers new synergies: The HOMI January will take place from 26 to 29 January 2018 and will represent an additional occasion to identify possible opportunities and complementarity between the products on offer at the two events, whilst also making new contacts. To facilitate this double visit occasion, PTE will place some promotions, such as entrance tickets facilitations and the availability of a continuous shuttle service from PTE/fieramilanocity and HOMI/fieramilano Rho.

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