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Multigate repositions itself

06.02.2018 16:33 Uhr Industry
 | The Multigate directors Werner Keltscha and his son Daniel are guiding their company into the future with a new corporate design. ©Bonkers

The Multigate directors Werner Keltscha and his son Daniel are guiding their company into the future with a new corporate design. ©Bonkers

New year – new location – new brand appearance: Promotional product specialist Multigate from Vienna is introducing an expanded business model in spring. Not only is it presenting itself in a new design in the centre of Vienna, it now also offers campaigns in the below-the-line segment as well as creative live marketing concepts – an absolute novelty in the industry.

Trade expertise combined with marketing know-how

The Multigate managing directors Werner and Daniel Keltscha focus not only on the import and distribution of merchandise articles and promotional products, but also intensively on their customers and their advertising messages. The expansion of their product portfolio to include live marketing and graphical agency services is therefore a logical step into the future of the family business. "We look back on over 30 years of industry expertise. It's time to combine our trading experience with marketing expertise to create enhanced communication concepts for our customers", says Werner Keltscha when explaining the portfolio enhancement. "We no longer just develop a component of a marketing campaign but conceive creative possibilities for using emotional promotional products as well as independent live marketing concepts," adds Daniel Keltscha.

Concentrated bundle of creativity

For the new Creative and Live Marketing department, Mike R. Gase was brought on board as Marketing Director and Head of New Business with approximately 15 years of agency experience. In the past, he received numerous awards as a creative director or managing director of advertising agencies. The Multigate family is also happy to welcome Marcus Myckan as a further reinforcement. The new Art Director brings years of expertise in conceptual and graphical brand communication. Thanks to its versatile expertise, Multigate is the first in the industry to build a conceptual bridge between brand communication and classic promotional product trade.

New brand appearance

As part of its repositioning, Multigate has presented itself with a new logo, a new website and a fresh corporate identity since 5 February 2018. The new company location at Fleischmarkt in Vienna's city centre offers more space for the expanding team.

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