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Moleskine study: Handwriting in the digital age

29.10.2018 16:06 Uhr Industry
 | The Moleskine Smart Writing System makes writing, sketching and planning possible in an analogue-digital continuum.

The Moleskine Smart Writing System makes writing, sketching and planning possible in an analogue-digital continuum.

E-mails, messages and voice memos – due to the rapid increase in digital communications in recent years, people are putting less and less emphasis on the classic, written word – one could at least think so. However, a global study carried out on behalf of Moleskine shows that 73 per cent of Germans still use paper when planning and organising their lives. More than a quarter use paper to solve everyday problems. More than 60 per cent of Germans still type out their handwritten notes. Moleskine has responded to the desire for analogue and digital options by developing tools such as the Smart Writing System which combines both handwritten and digital notes. Peter Jensen, Head of Digital Innovation at Moleskine, explains why the combination of analogue and digital makes us more productive: "The difference between an analogue and digital protocol, for example, is that the internal focus of typing notes lies on accurately documenting the facts. In the handwritten note, we internalise the contents, which has a positive effect on memory and creativity. A handwritten note that can later be sent digitally and continue to be used increases productivity and efficiency accordingly."

Smart Writing System

Moleskine's goal is therefore to interlink analogue and digital possibilities and to create as many synergies as possible. To achieve this, both worlds must be further developed in an innovative way and made suitable for everyday use. For the past two years, Moleskine has played a leading role in this area. With its Smart Writing System, the company makes writing, sketching and planning possible in an analogue-digital continuum. "We recognise the importance and necessity of paper for the creative process and planning as well as the increasing dominance of digitalisation in everyday life. Instead of separating these two elements, we want to unite them. The Smart Writing System can improve creativity and productivity. Tools such as our smart notebooks can transfer the written word or sketch to the screen of a laptop or tablet in seconds, enabling them to be shared with colleagues or friends in no time," says Roberto Lobetti Bodoni, CMO of Moleskine.

Digital and analogue worlds hand in hand

The study conducted by Moleskine is the basis of the report "Handwriting in the Digital Age. Connecting Two Worlds". It paints a picture of how the digital and analogue worlds coexist, each acting as one of the two sides of a coin. Respondents in the USA, the United Kingdom, Italy, Germany, Japan, and China had a strong feeling that they cannot exist without both, that they can think better, organise, be creative, and retain things when combining handwritten and digital methods. The full report is available for downloading here. The password is: handwriting. 

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