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MerchDays 2018 will be part of Musikmesse and Prolight + Sound 2018

05.03.2018 Industry
 | Caps at MerchDays 2017.

Caps at MerchDays 2017.

MerchDays, the industry meeting of entertainment merchandisers, will take place on 12 and 13 April 2018 for the first time as part of Musikmesse and Prolight + Sound in Frankfurt. In cooperation with Aka Merch & Textil GmbH, the organiser of MerchDays, Messe Frankfurt is integrating the industry forum as part of the dual trade show for musical instruments and event technology. Suppliers of merchandising and fan articles will be presenting their products and services in the foyer of Hall 5.1/6.1 on Thursday and Friday, 12 and 13 April 2018. MerchDays is accessible free of charge for all visitors to Musikmesse and Prolight + Sound. Most recently, the two-day event took place in August 2017 at the same time as the c/o pop Convention in Cologne.

"The integration of MerchDays extends the product and theme spectrum of Musikmesse and Prolight + Sound. In this way, we give visitors from the music, event and entertainment industry the opportunity to learn about trends in the merchandising industry – from textiles, electronics and lifestyle articles to technologies for finishing, logistics and e-commerce. We look forward to welcoming many merchandising decision-makers and specialists at our dual trade show," says Michael Biwer, Group Show Director in the Entertainment, Media & Creative Industries division of Messe Frankfurt Exhibition GmbH. Information on registration for exhibitors is available at:

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