KW open: pro[mo4] gets off to a successful start
The pro[mo4] trade show of KW open met with strong interest among visitors.
On 6 June 2019, the first trade show for haptic advertising in the region touching the borders of Germany, Austria, Switzerland and Liechtenstein got off to a brilliant start as part of the "Marketing Services Exchange". Positioned as the "trade show within the trade show", the "pro[mo4]" initiated by KW open promotion consulting & trading GmbH managed to convince with many highlights.
More than 450 visitors found their way to the venue in Dornbirn to put the promotional products of the 50 exhibitors to test. As requested by the organiser KW open, a specialist in ecologically and socially sustainable products, the exhibitors placed particular emphasis on the sustainability of their products. As a connective element for the four countries of the Lake Constance region, the "pro[mo4]" was an absolute novelty. For the first time, visitors from Vorarlberg, eastern Switzerland, Liechtenstein and southern Germany were provided with information about the diversity of haptic advertising. "We were able to provide our customers with an effective cross-section of the promotional product industry and provide exhibitors with such information about the region's customers," says KW open Managing Director Karin Weinhandl. "Almost all important companies of the economic area have visited our trade show," says a delighted Sustainability Officer Manfred Janek. Due to the initial success, a continuation of "pro [mo4]" is planned for 2020. The organiser "KW open" will be announcing details soon. www.promo4.at