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Hagemann Group: Manager of UniMerch newly appointed

08.03.2017 17:36 Uhr Industry
 | Gertrud and Michael Hagemann congratulate Ziyad Hayat (right) on his new assignment.

Gertrud and Michael Hagemann congratulate Ziyad Hayat (right) on his new assignment.

Michael Hagemann, founder and owner of the Hagemann Group, is once again handing over the baton shortly before the company's 40th anniversary (2018). In 1999, he began his involvement with merchandising in a private limited company. Together with his wife Gertrud, he installed museum and castle stores at Bavarian estates such as Neuschwanstein, Linderhof, Herrenchiemsee, Nymphenburg and other Bavarian palaces and castles. The exit from the AG was accompanied by the construction of the Allianz Arena in Munich where, together with Allianz SE, he designed the official Allianz Arena Shop directly in the arena. This was followed by universities which also wanted to have "something of the kind", and shops were set up at the LMU Munich and the TU Berlin. This also signalled the launch of his own company in the Hagemann Group: UniMerch Merchandising GmbH. In the meantime, more than 10 universities are serviced there and the company currently has 15 employees. One member of the team, Ziyad Hayat, was involved in all these developments. In addition to traditional buying, Ziyad Hayat "loves merchandising" and participated in all UniMerch product range developments. "So what could be more fitting than letting younger people take the helm," says Hagemann. "Ziyad Hayat has been part of the Hagemann Group since 2003 and has proved to be a reliable and loyal person during all these years. In the past 15 months, he has been studying management, attended seminars and is now ready to take the helm," adds Hagemann. Ziyad Hayat (40) will be appointed to the management of UniMerch GmbH at the beginning of the new financial year on 1 April 2017. Moreover, he will also be responsible for purchasing, where for more than a year he has had a young colleague with a bright future at his side, Maximilian Oswald (22). The employees were informed of this appointment by Gertrud and Michael Hagemann at a ceremony.

About the Hagemann Group 
The Hagemann Group consists of the promotional product agency Hagemann GmbH and UniMerch GmbH as well as Promo event Veranstaltungsdienste GmbH. An owner-managed company group with almost 40 employees, which has been developing promotional products for almost 40 years. The portfolio also includes entire assortments of promotional products and merchandising concepts for medium-sized companies and corporations operating nationally and internationally. Strategic approach, creativity, personal support and a focus on sustainability in terms of Customer Social Responsibility (CSR) are at the centre of all activities.

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