German Development Minister with Brands Fashion in Bangladesch
Mathias Diestelmann (left) with Dr. Gerd Müller in the textile factory in Bangladesh. © Ute Grabowsky/photothek
German Development Minister Gerd Müller recently visited a textile factory in Bangladesh in which Grüner Knopf production is being implemented. Among other things, the company Brands Fashion has work apparel and jeans produced here according to the GOTS and Grüner Knopf standards. In September 2019, the German Development Minister, Dr. Gerd Müller (CSU), presented the government seal Grüner Knopf and initiated the pilot phase.
The aim of the Grüner Knopf is to make it easier for consumers to buy socially and ecologically produced clothing and thus to increase sales of sustainably produced textiles in the long term. The Grüner Knopf focuses on covering both social and environmental standards and also checks the importing companies regarding compliance with their duty of care for human rights and the environment. After passing the test in August last year, Brands Fashion, a renowned European supplier of sustainable workwear with headquarters in Buchholz, is one of the pioneering companies that has been working with the seal from the beginning and has already convinced over 30 customers to take the sustainable path.
"The price difference between sustainable and conventional production is quite affordable – there is no obvious reason for other companies not to follow suit," explains Mathias Diestelmann, CEO of Brands Fashion, who accompanied the Minister during the factory tour. Gerd Müller praised Brands Fashion and the textile factory as pioneers from the very beginning, who together show that sustainable textile production and the implementation of the Grüner Knopf are possible. Around 552,000 euros has been invested in the past three years to meet all the provisions of the Accord Fire Protection Agreement. The employees are paid here according to their qualifications and there are no gender-specific wage differences.
Bangladesh is the second largest sourcing market for Brands Fashion. Together with the affiliated company Triton Textiles, the company maintains an on-site office with 60 employees, including its own compliance team which constantly visits factories to ensure compliance with the standards and to support them in the implementation. www.brands-fashion.com