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Brands Fashion celebrates the opening of Green Factory

25.02.2020 11:27 Uhr Industry
 | Group photo of the opening of the Green Factory.

Group photo of the opening of the Green Factory.

On 20 February 2020 in the southern Indian town of Tiruppur, Brands Fashion, together with Sags Apparels, invited customers, partners and politicians to the opening of the first Green Factory which was realised within an existing building. Representatives of well-known German football clubs, who receive a large part of their fan collection from this factory through Brands Fashion, appeared for the celebrations.

"What was created there is really impressive," says an enthusiastic Mathias Diestelmann, Managing Director of Brands Fashion, about the opening of the LEED (Leadership in Energy and Environmental Design) certified Green Factory. The certificate is available in four distinction levels – the highest level was reached with Platinum. It is the first time that an existing factory building has been refurbished to be given this status.

Brands Fashion, the specialist for sustainable workwear and merchandising textiles, is the largest customer of the South Indian textile factory, which is operated by long-term partner Sags Apparels. The Indian company belongs to the brothers Ganesh and Sankar Anantharaman, who carried out the renovation with the support of Brands Fashion. "When implementing the project, we tweaked all the levers that promote sustainability," explains Ganesh Anantharaman. The result: 60% of the energy requirement is now obtained from renewable sources, LEDs, modern machines and technologies save energy and thus reduce CO2 emissions, run-off rainwater is collected, waste water is purified, free areas on the site and roof are greened, solar panels installed, and the renovation was largely carried out using local, natural and recyclable building materials.

However, environmental protection is not the only aspect of certified sustainability – responsibility for employees is also very important. In addition to complying with social standards, the factory is working on a pilot project funded by the Society for International Cooperation (GIZ) to strengthen workers' committees and introduce living wages. It is supported and accompanied by Fairtrade International.

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