15th PSF Forum: Promoswiss Awards in new splendour
Umweltarena in Spreitenbach near Zurich, an architectural jewel and a prime example of sustainability, renewable energy and nature, was fully focused on the promotional product on 21 and 22 May 2019. This ecologically responsible forward-looking location was the venue for the two major annual events of Promoswiss, the association of the Swiss promotional product industry, on these two days.
With the traditional PSF Forum, the promoters and organisers, the board of the Promoswiss association, presented a trade show exclusively dedicated to the Swiss promotional product industry on an exhibition area of more than 2,000 square metres. The second day saw the second Swiss edition of GWW Newsweek, a product show focused on industry customers. Eight promotional product agencies invited their industry customers. They welcomed their guests at their counter and accompanied them in an advisory capacity. On both days, some 80 renowned manufacturers and suppliers of promotional products presented new products from various product sectors for a strong promotionally effective marketing strategy.
The climax and conclusion of the PSF Forum was the newly conceived Promoswiss Night with culinary delights in the style of a "flying buffet" and informal networking, during which the coveted trophies of the Promo Swiss Awards were presented. Also new this year was that only one Golden Award was presented in each of the three categories – which should contribute to the enhancement and increased attractiveness of the tender process. Promoswiss board member Nadine Schneider hosted the evening as a charming moderator and, with the support of Beat Suter, presented the nominees nominated from numerous submissions as well as the winners (anonymously rated by the jury) who were enthusiastically celebrated by around 180 guests. The winner of the "Innovation of the Year" category was the KOODUU Large from Intraco Trading BV, a stylish and functional mood lamp with an integrated bottle cooler and Bluetooth loudspeaker. The "Promotional Product of the Year" prize was awarded to "Cupfee", an edible coffee cup from KW open gmbh. The "world's first edible coffee cup" made of 100% natural grain is GMO-free, vegan and tastes delicious like a biscuit. The "Campaign of the Year" award was won by "BURGER-KITS" for the Feldschlösschen von Pandinavia AG brewery, a kit consisting of two high-quality bamboo serving trays and an original burger press with customer logo which is recognisable on roasted meat. www.promoswiss.ch